Updated: Apr 29
Every day, we are flooded with information about COVID-19: it’s causes, it’s effect, and its prevention. Proper hand washing techniques, sanitization, social distancing and so on is the new norms.
The recently announced pandemic is already changing life as we know it and may take an even stranger turn in the upcoming days, weeks or months. The future seems veiled with uncertainty. Especially for those who have stepped away from regular jobs and have ventured into new businesses.
An added professional concern for small business owners is minimizing the financial impact on their businesses.
At times like these, most businesses will have a tendency to pull back or stop their marketing all together whereas this is the best time for businesses to get ahead. While the Coronavirus is to blame for a slowdown in traditional ways of marketing, consumption of online content is at an all-time high.
Now is the perfect opportunity to take your business by the horns and use digital marketing as the key to build and maintain your brand as well as keeping in touch with your consumers, even during lockdown.
Following are the marketing strategies that can prove to be helpful:
1. Social Media Marketing
Social media marketing is a form of internet marketing that targets social media platforms to generate content specifically tailored for your brand and helps in increasing engagement, advertising and building a brand image.
There is a lot of speculation over the legitimacy of SMM for marketing however now, more than ever, social media is our window to the world and people are spending more time than ever on it. With a reach in millions, its only apt to realign your marketing strategies to reach your target audience.
A few general steps you may follow to achieve this are -
1. Setting Goals
2. Choosing a platform
3. Picking your target audience
4. Content creation
5. Assessment of result
2. Search Engine Optimization (SEO)
SEO or Search Engine Optimization is the practice of optimizing content in such a way that it brings targeted traffic to a website through a search engine’s organic rankings.
In today’s world it is common for consumers to google the services that a brand or company provides and hence SEO is a process that can help your website appear in the top rankings on a search results page. While your competitors reduce their SEO efforts, bumping up your SEO content can help your rankings jump higher, bringing you more traffic and hence revenue.
3. Email Marketing
Email marketing is a highly effective digital marketing strategy where a broadcast email is sent to clients and prospective.
Email Marketing is highly effective and one of the reasons you should make email marketing one of your top priorities is that every user on the internet has an email id. Email is the number one communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said for any other communication channel.
Email marketing also gives you the ability to build credibility with your audience by sharing helpful and informative content. Tailoring your email’s content according to your target audience and creating valuable, engaging content can give you an additional edge over your competitors.
Email marketing helps you build a direct line of communication with your audience
4. Google Advertising
For new businesses and websites, it can take months to see results from SEO. Google ads, on the other hand, is Google’s online advertising program where clickable ads appear on Google’s search results.
Google Ads is also easier to learn. If campaigns are set up properly, it can send extremely targeted leads to your website.
Google ads formats can be more engaging than organic results as Google has rolled out lots of new ad formats in the past couple of years, such as product listing ads and in-video ads on YouTube.
Google is motivated to do this because shinier, more engaging ads get more clicks and that means more revenue for Google and also better results for the advertiser.